COMMERCIAL REELS

When I started in TV, broadcast , cable companies had already nailed the rules for capturing short attention spans in commercials and promotions. And guess what? Those rules still apply to the growing online video market! Whether it's Tick-tock, YouTube, or start-up explainer videos, they all follow the same short storytelling principles. Online video Advertising's dominance as a revenue source for networks keeps these tricks working online like a charm.